TWS 2015: Reorganization and Realignment

While others were partying and ringing in the new year, I spent a quiet evening on the couch with my dog, Jackson. We reflected on the past year and realized that Tara White Studio, as a craft business, needed some reorganization and realignment. The first step in addressing these would be to draft a business plan.

This is something I have never actually done before, so I was a bit nervous to get started. After a quick Google search I came across a post from Etsy’s blog (of course, why didn’t I think to check there?). The post, How to Write a Creative Business Plan In Under an Hour, was exactly what I was looking for. In her post, the author included an example business plan for her fantasy business. This was not the text-heavy word document that I had initially envisioned. It was very visual and fun but included all of the pertinent information for a successful business plan.

Since this was my first attempt at this document, I decided to base mine off of her example, but added my own flair. In an effort in keeping it all on one page it may be a bit busy, but since it is a plan for myself, I am happy with it.

Tara White Studio 2015 Business Plan

The most difficult parts for me were coming up with a value proposition, assessing the market need and proposing the solution to that need that my business fulfills. These parts are definitely going to be works in progress and one of my goals for the year is to reevaluate them and make them a bit more specific.

The fun parts were adding up my expenses, revenue and calculating my profit. Since 2014 was not as successful as 2013, I set my revenue goal for 2015 in between the two other values. However I also plan to spend less on expenses. One of my goals for this aspect of the plan is to start utilizing my expense planner again or look into a Quickbooks account.

Back in 2013, I made an active effort to post on social media and this blog. At the time I did not think it was impacting my business, however after looking back at the past two years I’ve realized that this was the biggest difference between 2013 and 2014. This year, I plan to boost my social media presence through increased Instagram posts and more personal stories here. I will also be taking more advantage of some of the useful tools provided through Facebook Page Insights. Here I was able to find a graph summarizing all the people who have liked my page, including gender and age. Interestingly, the percentage of women versus men is comparable to that of my Etsy customers. I hope to use this information to reach out to and provide better products to my potential customers.

Last but not least, were my milestones. I admit these are modest but every small thing means something and can provide inspiration and drive for moving forward. In the past year my notable moments were surpassing 200 likes on the Tara White Studio FB page, 2 sales resulting from custom requests through FB and of course, completing my business plan!

I am very excited for the year to come and all the work I plan to do. I wish you success in your own ventures.

~Tara W.

Oh and I almost forgot, I also reorganized my small and humble work space. Enjoy some pictures below!

Craft Corner
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Upcycled hanging storage boxes
Craft Corner with re-upholstered and distressed bench from my sister

 

 

Social Media Compilation

I feel really guilty about not being able to focus on my blog lately ~ I have a big work trip next weekend that I’ve been preparing for, it’s in D.C. though so I am sure I’ll have plenty to share when I get back. My next post may not be for a couple of weeks, so I felt the need to post something, anything, today!

I thought a fun way to share would be to do a social media update with the goings on of Etsy, FB, Twitter, Pinterest, etc. So here goes…

~,.’`Etsy`’.,~

Faved items…

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Recent treasury I made…

‘Fresh fashion for Spring’ by Claytastic77

Inspired by Project Runway!

8x8 Thread Canvas. 2 Prints. - BlueGiraffeImages
Mini chevron pattern stud earrings bright bubblegum pink acrylic plastic wood - HelloPlasticSun
PETIT JARDIN - SAGE Mint green dress with white lace neckline // retro // vintage inspired // pleated skirt // bridesmaid dress // garden - FleetCollection
5 yards measuring tape cotton ribbon - trim - party favor - scrapbooking - gift wrap - cardmaking - emmyandsoph
Cottage Decor, Sewing Machine Art Print, Shabby French Country, Teal and Grey, 12 x 12 inch print - loriamckee
Plastic Canvas Clear "Tribal Triangle" Necklace - OmareBanksInc
Vintage J.R. Bauman Mannequin Dress Form Collaps-A-Form 1965 - size 10 - US Shipping - PlumandSage
20% OFF The Sewing Box - Sewing room decor, craft room art, gift for her, pastel colours, neutral decor, 8x8 still life print - LolasRoom
Shoes Ballet Flats Spectator Deadstock Leather Taupe and White Skimmer 80s Vintage Size 9 Euro 40 - thriftage
Tim Gunn Makes It Work  - Cheeky Hand Embroidery Kit - laceandsparrow
Double Triangle Earrings Statement rustic tribal aztec Gold with antiqued dark brass chain and earwire - wildandarrow
Vintage Sewing Machine Ear Studs in Peach Green , Small Ear Posts Earrings, Retro - Jugosa
Adult Headband - Sage Green Double Flower Headband for Women and Girls - RufflesAndFringe
Very cute and tiny button and scissor stud earrings for arts and craft lovers and sewing - AprilLilies
Pan Am (high fashion haute couture photography 12x18 art print color fashion photography fashion magazine editorial - StarForeman

Treasury tool by StylishHome.

Recent Treasury I was featured in…

‘Weekend In The Country’ by sarahwilsonking

treasurychallengenonteam.blogspot.com/

cappuccino cup latte mugs in grape purple and mint - set of two - claylicious Romantic floral print- lavender, purple, mint, shabby chic, valentines day, carnations, for her, fine art photo, 8x10 print - dullbluelight Flowered Artisan Lampwork Bracelet - vee41dmb Knitted Bikini Top - Purple Sparkle Mint, Size Medium - WendysKiss
Green and Pink Succulent - Nature Photography -  San Francisco - Fine Art Photography - WorldPhotosByPaola round ear studs . berry geometric earring jewellery . dipped . rustic cottage chic . mini small . magenta fuchsia purple red maroon - FreshfromtheKiln Breathable, Understated Nursing Canopy in Violet Purple & Mint Green. Private, Comfortable, Unique Breastfeeding Cover - MamaWraps Vintage Purple Grapes - TheGlassLily
Black Kitty Rolling Over: Original Pastel Painting - ArtByJulene Handmade ceramic soup mugs Set of 2 stoneware pottery Over-sized Coffee Mugs Mint Green Brown Purple - Rustic Earthy Pottery - CropCircleClay Feather necklace - lavender purple and mint green - handmade clay - tribal unique - TaraWhiteStudio Delicate Handcrafted Dangle Earrings - Amazonite, Glass, Brass, & Wood - Purple Mint - NataDulce
Adjustable antiqued ring with natural pressed real deep purple and mint pink flowers over beige leather - MissMayoShop Bridesmaid Earrings Set of 2 in Purple and Mint Enamel - marmarModern luella / pink, purple and mint antlers earrings - krislington still life photography, mother's day, flower photography, purple, mint green, vintage bottle, office art - 8x8 photograph - SeptemberWren

Treasury tool by StylishHome.

~*FaCeBooK*~

My sister posted this awesome DIY project from Repurposed Recycled Reused Reclaimed Restored  on their wall. It’s a bunch of wood pallets put together to form a bench, stained and covered with outdoor cushions. An awesome, environmentally-friendly and inexpensive alternative to high end patio furniture.

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I just thought this was all to true to how I feel most of the time. Normal is so overrated.

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<<–Twitter–>>

I’ll admit I was a little behind on the Twitter front this week. One thing I discovered was the beautiful patchwork chairs by Kelly Swallow @patchworkchairs.

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PiNtErEsT

I came across a wonderful, home remedy hand treatment on A Thrifty Mrs., which consists of only sugar, lemon juice and some water. I made up a bunch nearly a week ago and put it in a jar and it still works!

tbsp

In an effort to stay healthy, I’ve been trying to make smoothies more often and I recently found a recipe for a banana-avocado smoothie on Martha’s site.

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Hope you found some inspiration from some of these posts, I know I did! See you when I get back from D.C.!

~Tara 🙂

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