Pin-spiration

Happy Friday Night Friends!

I’d like to take this opportunity to talk about Pinterest and why it is one of my go-to sources of inspiration.

I’ve been an active Pinterest user for several years now – I attempted to find out exactly how long but to no avail. I have 36 boards containing almost 1200 pins. If you’re already a pinner like me, feel free to follow me and check out my boards!

Visit Tara’s profile on Pinterest.

For me, Pinterest has become a more reliable search engine than Google. Mainly because I am a completely visual person and need to see things rather than read text. I also know that many things that are pinned have been tried by others and probably pinned because they were amazing. So I find it unbelievable that there are still people out there who don’t use it. I have also heard from many people who have no idea what its purpose is. I think a good way to describe it is like when you used to read a book or magazine and would dog-ear the pages that you wanted to back to. Or when you were 12 in the 90’s and cut things out of magazines and taped them to your wall. Did anyone else do that? I had an entire wall devoted to teen heart throbs!! It’s a place where you can store your favorite things from the internet in an organized fashion. It’s also very visually appealing. Some of my boards are designated for recipes and I definitely refer back to them all the time when I want to remake something I loved. Others are for ideas for things in the future like home decorating ideas. Then there are my inspiration boards. These are for things that are really cool and from which I can draw inspiration for my own creations. My newest one is inspiration for some Valentine’s and Spring crafts.

For more inspiration, I turned to Wanelo to find some pretty new items to help fuel my creative engine. For inspiration, a framed quote. For the office, a wintry glitter desk lamp, pretty vintage-style floral bird pillow, glitter wall clock, floral binder, botanical clipboard, fun washi tape, vintage wire desk sorter, turquoise desk and leather secretary desktop organizer. For comfort while creating, a pretty yoga tunic. And to look professional but still inspire creativity when representing my crafts, a floral blazer.

Wanelo Collection
New Year New You

 

Can you tell what my favorite colors and themes are? If you like my collection you should totally enter Zazzle’s New Year, New You Challenge!

Zazzle is looking for you to create a fabulously fantastic collection on Wanelo titled “New Year, New You” where you include products that represent your New Year’s resolutions.

If you enter, you have a chance to win one of the following amazing prizes:

ONE GOLD PRIZE : $75 Zazzle Gift Certificate and feature of 9 products from your collection on Zazzle blog

ONE SILVER PRIZE: $50 Zazzle Gift Certificate

ONE BRONZE PRIZE: $25 Zazzle Gift Certificate

How to enter:

1. Follow the Zazzle store on Wanelo

2. Create a collection on Wanelo.com titled “New Year, New You”

3. Tag every product in your collection #zazzlenewyou

4. Add at least 4 Zazzle products, and include at least 9 products total in your collection

5. Fill out this form to submit your collection

For a full description of the challenge please visit Wanelo Collections Challenge .

TWS 2015: Reorganization and Realignment

While others were partying and ringing in the new year, I spent a quiet evening on the couch with my dog, Jackson. We reflected on the past year and realized that Tara White Studio, as a craft business, needed some reorganization and realignment. The first step in addressing these would be to draft a business plan.

This is something I have never actually done before, so I was a bit nervous to get started. After a quick Google search I came across a post from Etsy’s blog (of course, why didn’t I think to check there?). The post, How to Write a Creative Business Plan In Under an Hour, was exactly what I was looking for. In her post, the author included an example business plan for her fantasy business. This was not the text-heavy word document that I had initially envisioned. It was very visual and fun but included all of the pertinent information for a successful business plan.

Since this was my first attempt at this document, I decided to base mine off of her example, but added my own flair. In an effort in keeping it all on one page it may be a bit busy, but since it is a plan for myself, I am happy with it.

Tara White Studio 2015 Business Plan

The most difficult parts for me were coming up with a value proposition, assessing the market need and proposing the solution to that need that my business fulfills. These parts are definitely going to be works in progress and one of my goals for the year is to reevaluate them and make them a bit more specific.

The fun parts were adding up my expenses, revenue and calculating my profit. Since 2014 was not as successful as 2013, I set my revenue goal for 2015 in between the two other values. However I also plan to spend less on expenses. One of my goals for this aspect of the plan is to start utilizing my expense planner again or look into a Quickbooks account.

Back in 2013, I made an active effort to post on social media and this blog. At the time I did not think it was impacting my business, however after looking back at the past two years I’ve realized that this was the biggest difference between 2013 and 2014. This year, I plan to boost my social media presence through increased Instagram posts and more personal stories here. I will also be taking more advantage of some of the useful tools provided through Facebook Page Insights. Here I was able to find a graph summarizing all the people who have liked my page, including gender and age. Interestingly, the percentage of women versus men is comparable to that of my Etsy customers. I hope to use this information to reach out to and provide better products to my potential customers.

Last but not least, were my milestones. I admit these are modest but every small thing means something and can provide inspiration and drive for moving forward. In the past year my notable moments were surpassing 200 likes on the Tara White Studio FB page, 2 sales resulting from custom requests through FB and of course, completing my business plan!

I am very excited for the year to come and all the work I plan to do. I wish you success in your own ventures.

~Tara W.

Oh and I almost forgot, I also reorganized my small and humble work space. Enjoy some pictures below!

Craft Corner
IMG_6029
Upcycled hanging storage boxes
Craft Corner with re-upholstered and distressed bench from my sister

 

 

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